Ivo Gerscovich is the new Head of the Sonic Brand Outside Japan
Sega has just announced that Ivo Gerscovich is now the head of the Sonic brand outside of Japan. Ivo Gerscovich is in charge of the Sonic brand and its related businesses outside of Japan, with the title of Chief Brand Officer of the Sonic franchise in North America, Europe, Middle East, and Australia. He has also been announced as the Senior Vice President of Sega of America.
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