Sega of America Talks About Bringing Sonic to Modern Gamers
Chris Olson, COO of Sega Networks, its mobile division said that Sega “wants to bring Sonic to where gamers are.” He also talks about improving the quality of the games and cool factor.
“We have an obligation to the fans of Sonic and the consumer,” Olson said. So while the company will continue to “[evaluate] different ways to bring cool experiences” based on Sonic, it will do so with an increased emphasis on combining “cool” with “quality.”
He also says the new direction may turn some fans away.
“When we look at bringing Sonic to modern-day gamers, we … obviously want to appeal to as many people as possible but still focus on what it means to be Sonic and a Sonic game,” he explained.
“Maybe that might lose some fans along the road, but we’re picking up new fans that will hopefully grow with us as Sonic grows.”
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